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Immersive Customer Experiences and Founder-Led Brands are Fueling UK Economic Growth

The pursuit of immersive customer experiences and the rise of founder-led brands are two significant trends that are currently shaping the economy.  These trends are driving remarkable growth opportunities and transforming the way businesses connect with consumers in the UK.

1. Immersive Customer Experiences:

In today’s digitally-driven world, consumers are not just looking for products or services; they are seeking memorable and immersive experiences. This trend has accelerated with the proliferation of technology, the growth of e-commerce, and the need for businesses to differentiate themselves. Here’s how immersive customer experiences are making an impact:

Elevated Customer Engagement: Companies are increasingly using augmented reality (AR), virtual reality (VR), and mixed reality (MR) technologies to provide customers with immersive product experiences. For example, furniture retailers are offering AR apps that allow customers to visualize how a piece of furniture will look in their home before making a purchase.

Personalisation: Data-driven insights and AI algorithms are enabling businesses to tailor their offerings to individual customer preferences. This level of personalisation is enhancing customer satisfaction and loyalty.

Omnichannel Integration: Brands are blurring the lines between physical and digital retail spaces, creating seamless omnichannel experiences. Customers can start their shopping journey online, visit a store for a tactile experience, and complete their purchase via a mobile app.

2. The Rise of Founder-Led Brands:

Founder-led brands are becoming increasingly prominent in the UK business landscape. These companies are often characterised by a strong entrepreneurial spirit, a unique vision, and a direct connection with their customer base. Here’s why founder-led brands are thriving:

Authenticity and Purpose: Founders often infuse their personal values and passion into their brands, creating authentic connections with consumers who share their beliefs. This authenticity resonates in today’s conscious consumer culture.

Agility and Innovation: Founder-led businesses can be more agile and adaptable, allowing them to respond quickly to market trends and consumer demands. This agility fosters innovation and product differentiation.

Community Building: Founders are often the face of their brands, and they build communities around their products or services. This sense of belonging and loyalty can lead to word-of-mouth marketing and organic growth.

The Synergy: The convergence of immersive customer experiences and founder-led brands is a phenomenon driven by a desire for authenticity, purpose and uniqueness. Founders, with their personal touch and vision, are leveraging immersive technologies to create more engaging and meaningful connections with their customers. This synergy is driving growth in many and various sectors, including, fashion, hospitality, retail, consumer and business services to tech startups.

Insights from these trends that can be applied to many businesses:

• Embrace immersive technolosgies to create unforgettable customer experiences.
• Leverage your brand’s authenticity and purpose to connect with consumers on a deeper level.
• Stay agile and open to innovation to meet evolving consumer expectations.
• Build a community of loyal customers who share your brand’s values.

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I’ve worked with Paul over 18 months and he’s worked extremely hard to bring us the right candidates. He understands exactly what we need and what we expect and his knowledge of the market is great. Whenever we have a new role I don’t hesitate to contact Paul.
Adam Ward
CEO & Co-Founder at Airtime Rewards
When making the fund’s first investment in the North West of England, we were recommended to speak with Paul & Sphere Group, to help formulate a strategic plan for the recruitment of a new finance department. The plan was for a highly confidential potential portfolio business that was pre investment. Paul quickly understood our requirements and using his candidate knowledge of the local area, was able to work closely with us to formulate a structure and plan that was fit for purpose. At the point of investment, we had secured a new CFO having received an excellent quality shortlist; and already had a shortlist ready to interview for the FC position. The ability to deliver this project confidentially with such quality is testament to the Sphere operation and we would not hesitate to return.
International Private Equity Investor
(Confidential assignment requiring NDA)
I worked with Paul from a junior stage in my career to formulate a plan to achieve my goal of attaining a CFO position within the shortest time frame possible. Paul was knowledgeable, and advised clearly where gaps existed in my skill set. What was most unexpected was the advice on certain occasions not to move away from my current employer and explanation as to why this would benefit me. Having achieved this goal, I have throughout my subsequent career, received an excellent service in attracting high quality talent in building my own team when using Sphere.
Candidate
Rather than selling what he could do, Paul spent more time understanding our business and culture to ensure he provided candidates that would fit in here. The hardest part of our process was choosing one from the shortlist to offer.
Managing Director
Privately Owned Manufacturing (Confidential assignment requiring NDA)
Julian was accessible and responsive right from the start. He clearly understands the importance of being a good listener and was prepared to take as much time as required to understand our company culture and ideal candidate profile. In addition, Julian was an effective intermediary between candidate and prospective employer, with excellent communication skills even during the more difficult moments of the Covid-19 pandemic. I would not hesitate to recommend Julian and Sphere Group.
David Seekings
CFO - 4imprint Group plc
I have worked with Julian Aronberg on a number of occasions and he has always provided both me and our business with an excellent service. He has demonstrated a clear ability to quickly grasp our requirements whilst providing us with insightful advice. Julian’s knowledge of his specialist markets is excellent and he has a clear understanding of what good looks like. He has always added a great deal of value when looking to make strategic hires and I would have no hesitation in recommending him.
Nat Rothschild
Executive Chairman - Volex Plc
I retained the services of Julian Aronberg at Sphere Group to identify a new Group Finance Director to replace myself on behalf of the Board. As a fast growing listed tech company, this is a broad hands on role encompassing financial leadership, corporate governance, as well as commercial and strategic partnering. Julian spent time with me and other members of the Board to fully understand our business, future plans and requirements of the role. He advised us on the various profiles of candidates we could consider and what we may need to do to secure our ideal candidate. The main challenge with this assignment was that we needed to identify the right person quickly without compromising on quality and fit with the business. Sphere Group’s proactive search methodology meant Julian was able to identify the right people quickly and due to his thorough understanding of our requirements he delivered a credible shortlist for us. We were able to identify and recruit the successful candidate despite this being at the start of and during the COVID-19 pandemic lock down. Julian provided an excellent level of service, demonstrating a technical understanding of the requirements of the role plus expert knowledge of the candidate pool. Crucially, he was also able to match the cultural and aspirational fit of the candidates with our business. He communicated effectively during the process and delivered the project on time. I would have no reservation in using him again or recommending his services to others.
Andrew Miller
Previous CFO and Current NED - Corero Network Security PLC
"Speaking from a candidate point of view, Julian Aronberg and Sphere Group's involvement, imbued professionalism in the recruitment process from beginning to end. The start of the journey involved a first, general, exploratory meeting when Julian outlined Sphere Group's experience, background and particular specialisms and deep-dived into my skill set, experience and motivations. He also provided guidance in market trends and other useful feedback. Thereafter, taking properly into account my desires and requirements, he subsequently identified a potential opportunity which represented a very good fit and alignment for both me as candidate and for the company. The potential opportunity was discussed in depth to make sure all parameters and metrics were known and expectations were met throughout for both sides. Then throughout an extensive selection and interview process, Julian maintained constant communication and two-way feedback. At all times he was professional, courteous and pro-active. Even once in role, Julian has been in touch several times to ensure all is well for both sides, something in my experience few executive search firms actually do, preferring to move from mandate to mandate, yet essential for building a long-term relationship. In summary, I would have no hesitation whatsoever in highly recommending Julian to others to meet their future recruitment needs."
Neil Pritchard
CFO - Corero Network Security PLC
In hiring a Head of Finance, we were really pleased with the service provision by Sphere/Julian, in particular by the quality of candidates put forward and by the responsive and high quality inputs to the process”
Rob Quinn
Previous CFO of Silence Therapeutics PLC
It was a pleasure to work with Julian Aronberg at Sphere Group when I secured my position as the Deputy CFO for an AIM listed manufacturing business. Julian spent time with me to understand my aspirations and working style, considering how these aligned with the business and culture of his client. He guided me through the process, keeping me well informed at each stage. After securing my new role, Julian helped me fill an open position having identified some excellent candidates. I would have no hesitation in recommending Julian and the Sphere Group.
Jon Boaden
CFO Volex Plc
We retained the services of Julian Aronberg and Sphere Group in the search for a newly created Deputy Group Finance Director position. This was a strategic hire with the agenda of identifying an individual who had the ability to transition to the Group Finance Director position in a number of years. Julian spent time understanding our requirements fully and advised us on the role and candidate specification to ensure we were able to attract the right people. He demonstrated a thorough understanding of the personal attributes and values required to fit in to our company and be successful. As a result, Julian produced a high quality shortlist of candidates, all of whom were strong contenders for the role. From this we selected the successful candidate. Julian took full ownership, providing advice and guidance throughout, and made the whole process extremely easy. We would happily retain his and Sphere Group's services again.
Nish Malde
CFO - Inland Homes plc
" We have used Sphere Group on two occasions recently in our search for a high calibre Group Finance Director and Group Financial Controller and on both occasions Nick Jones has put forward a number of compelling CVs. We would not hesitate using them again in the future. "
David Adams
Executive Chairman – J. Tomlinson
" Nick has provided excellent support on a number of senior finance hires over the last few years. He always takes the time to understand the specifics of the role we are hiring for and provides high quality candidates that have fitted in well with our culture and have gone on to be promoted internally subsequent to joining. The communication from Nick between ourselves and the candidate is always clear and succinct. "
Luke Grant
Group Financial Controller - IMI PLC
" I have recently worked with Nick Jones from Sphere Group for the appointment of our Finance Director. I found Nick and Sphere to be very professional in their approach, spending time to thoroughly understand the role and the future needs of our business. A short list of excellent candidates was provided in the timescales agreed. After appointing from the short list, Nick has maintained his support post offer, providing us with excellent customer service. "
Clare Lundberg
HR Director – Mayflex
" Nick and his team at Sphere have always been extremely effective at securing me good quality candidates. They always understand and deliver on the brief and are really easy to work with. "
Ben Guest
Finance Director – IMI Precision
" Nick is the first port of call for all of my accountancy recruitment. Nick is personable and has a great understanding of not only the recruitment industry but also of nuances of the finance and accounting sector. "
Neil Floyd
Finance Director – ABM Catering
" We enlisted the help of Sphere Group to support us with the recruitment of a Finance Director position. This was a pivotal succession planning role for the business since the successful candidate would shortly be taking over from the current incumbent who has been with the business for over 30 years. Nick took the time to properly understand our requirements and sent a high-quality shortlist of relevant candidates who stacked up on experience and personality, one of which we appointed. The candidate is performing very well and we would have no hesitation in using Sphere Group again next time we are recruiting. "
Justin Owens
Head of HR - Robinson Brothers
" Nick has provided a good service for me in recruiting into the Group Assurance team. He does not waste my time with non-suitable candidates and is reliable and good to work with "
Paul Roughedsge
Director OF Assurance – IMI PLC
I have known Geoff Blackwell-Frier for a number of years now and he has always kept in touch and shown an interest in my career. With the Finance Director’s position at Baa Bar plc, Geoff fully briefed me on the role, the company and the process itself and I valued his honest and direct approach. After I had been appointed, I discussed the recruitment process with the Chief Executive and she appreciated the time and effort Geoff invested to understand the business culture and identify the right skill set & personality for the role. A few months later, Baa Bar utilised Sphere Group’s expertise again to recruit a qualified Financial Controller from practice.
Sue Hill
Previously Finance Director at Baa Bar
Geoff Blackwell-Frier did much more than just find me the right home. He agreed with me a strategic plan based on his detailed knowledge and experience of both local and wider opportunities, and then he held me to it. He then helped me to decide between 3 competing offers with clear objective advice. I have recommended others to use his services both as recruiters and candidates.
Nick Scull
Previously Head of Tax at Garbutt & Elliott